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Every once in a while a company comes along that catches everyone off guard. Often filling a void that the market didn’t even know was there. Zynga is no exception to this rule. Although this wasn’t done through innovation, but carefully planned branding and usage of social media. Zynga founder, Mark Pincus, noticed the trend of online gaming in social media, and met the market’s demand more efficiently than the competition. This was done, in part, through its partnership with the social networking giants Facebook and Myspace. Zynga seems to have its finger on the pulse of a larger social consciousness that has galvanized an audiences that continues to increase daily.

Part of Zynga’s overall success is due, in part, to its commitment to aggressive and successful marketing campaigns. Tech Crunch reported that the company recently signed a deal with 7 Eleven to promote its online games, through product pairing with some of the convenient store’s most popular items. In culmination with its connection to other social networking platforms, Zynga has managed to stay relevant and popular with a broad audience. Libeck Integrated Marketing reported that Zynga has more users than Twitter’s 200 million registered accounts. Even if this were just a liberal figure, just a fraction of that would still be an astounding figure. The game CafeWorld has 14 million users, and Treasure Isle has 10 million,. CityLife has over 93 million users, and the hugely successful FarmVille has over 45 million active users. Zynga seems at no risk of slowing down.

The company hasn’t just focused on online promotion but has steadily increased its real world presence. Through advertising channels, such as TV, radio, and print, it’s impossible to know how vast Zynga’s impact has been. The company continues its promotions through events, such as the impending Zynga Poker Tournament that’s taking place in the Palms Casino Resort in Las Vegas. The company has capitalized on the increasing popularity of online poker that generates massive annual revenues. The goal of this event is to bring its online poker users in real life interaction with other users. This is a bold move for this online networking powerhouse to bring its sphere of influence to a much larger community.

Zynga’s self-professed mission to connect the world through online gaming seems to be working. The company continues to grow and impress the market with its influence and ability to generate real market value. Through its branding, marketing campaigns, and promotional partnerships, Zynga is quickly become a household name.