RSS feeds can have tremendous value. As such, you should look at protecting your value. The best way to protect the value of your RSS feed, is to own it's URL by hosting it on your domain. If you don't own it, then you could lose it like this guy. He was hosting his podcast on mac.com and when he upgraded his blogging software, the RSS URL changed. This meant he lost his previous subscribers. There's very little he can do now. He can implement an XML-level redirect, but that's not widely supported. If you don't own it, then you are at the mercy of those that do. If you can't own your domain, then consider hosting your feed at FeedBurner.com. You're still at the mercy of Google, but they are less evil than most.
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