Jeff Nolan reminded me that NewsGator has their own widget framework. You have to sign-up and agree to terms of service, which might be too much to expect from Joe Randy, but NewsGator's has a great reputation in the RSS enterprise market and this might be the solution for a larger company (like NBC).
weight loss weight loss online how to lose weight
how to lose weight
lose weight fast lose weight i want to lose weight
P.s : Now changing the comment so that i can get a contextual link!
P.p.s : now changing the anchor text for more anchor text diversity