Everybodyisgoingnuttyabout the Facebook platform. They are writing custom widgets for Facebook. They are saying that Facebook is the greatest because it support proprietary widgets. WTF? We already have an API for widgets, it's called HTML. We've been embedding widgets in MySpace for years using HTML. Why does Facebook need a proprietary widgets API? It's called lock-in. A walled garden. The work you do on your Facebook widget doesn't port to other social platforms. In this case, platform means proprietary. When the euforia fades, just how many $billions are going to get spent by 3rd parties to better the Facebook platform? This is nuts!