Digg vs. the Community - The RSS Blog
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Thu, 03 May 2007 13:41:08 GMT
Digg vs. the Community

In what could only be described as an awakening of the Digg community, the Digg team have bowed to the power of their own community. This is a great social web interest story and one lesson that should be learned by anybody interested in building an online community. It's all about the following number.

09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

What is important about this number? "It's the HD-DVD processing key you can use to decrypt and play most HD-DVD movies." And of course, it got Dugg. And the Digg team received a cease and desist declaration. They chose to take it down and the community fought back by posting the number in hundred of Digg stories. In the end, the Digg team gave in. From Kevin Rose "If we lose, then what the hell, at least we died trying."


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