Six Steps to Starting a Corporate Blog - The RSS Blog
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Wed, 11 Oct 2006 14:58:01 GMT
Six Steps to Starting a Corporate Blog

Anil Dash wrote 6 step to starting a corporate blog. A good read for any company stuck behind the blogging curve.

  1. Test the waters
  2. Understand the ways blogs can be used in your organization
  3. Identify a small, well-defined area where you'll start
  4. Set goals for the trial and educate stakeholders
  5. Create a draft blogging policy
  6. Set up a single point of contact for questions
http://www.marketingprofs.com/6/dash1.asp
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