The RSS Blog

Anil Dash wrote 6 step to starting a corporate blog. A good read for any company stuck behind the blogging curve.

1. Test the waters
2. Understand the ways blogs can be used in your organization
3. Identify a small, well-defined area where you'll start
4. Set goals for the trial and educate stakeholders
5. Create a draft blogging policy
6. Set up a single point of contact for questions