Kate Trgovac posts some bullet points from Steve Olechowshi's at Future of Web Apps.
- The more text you make available in a feed, the more traffic you will have (this is counter-intuitive to a number of marketers who make users visit their sites to view the whole post).
- Understand that your feed audience is totally different than your blog audience.
- Feed categories: podcast feeds are more evenly distributed across various categories (tech, fashion, business, entertainment, etc) than text feeds (still heavily tech).
- 15% of podcasts are video
- More Japanese & Chinese blogs than North America & Europe
- RSS - bigger than blogs! Over 3000 RSS readers and aggregators.
- 7% of all clicks from feeds are by bots; make sure you take this into account when measuring traffic
- MyYahoo has over 50% of Feedburner traffic. They are successful because they make the technology transparent to the end user!
- Firefox live bookmarks - very big for European feeds
- There are 2900 mobile agents
- Feeds *are* making money. Ads for feeds are quite different than search. Feed advertising is much more about awareness, more brand advertising.
The fact that MyYahoo! consumes over 50% of FeedBurner's traffic is irrelevant. I have a few feeds in MyYahoo!, but I rarely ever actually use MyYahoo!, which I've heard said by many others too. I'd say the same about Firefox live bookmarks.
The first bullet contradicts what many people believe and it is correct. Think about what it means in the full vs. partial feed debate.
http://www.mynameiskate.ca/2006/09/steve_olechowsh.html
Thanks to Marjolein Hoekstra for the link [play tag with me candidate].
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