Wired: Apple Computer has slapped Podcast Ready with a "cease and desist" letter, claiming that the terms "Podcast Ready" and "myPodder" infringe Apple's trademarks, and that they cause confusion among consumers.
http://blog.wired.com/music/index.blog?entry_id=1561308
Randy: Is Apple going after the Podcasting community that was partially responsible for the success of the iPod. I'm for renaming podcasting to MP3casting, audiocasting or similar. Dropping use of the word podcasting will have a negative affect on the sale of iPods, but this must be what Apple wants. Trying to explain the situation, I can only offer that Apple cannot meet the current demand for iPods and wants to reduce demand, so they don't disappoint customers. That's nice of them.
I'd think it would take off, as a word, just as much as 'podcasting', its generic and describes the job being done.
I suppose what they're after is iTunes being the only 'podcast' software out there.
Or how about 'popcasting', to describe the fact that anyone can do it using the internet as an essentially free way to get your creations out there, hence the medium's quickly established popularity...?
Who needs to enhance Apple's brand? And for how long will people be happy to do that anyway....?
Anton Wilson
Netcasting is perfect.
Randy