AmberMac: It looks like iTunes doesn't record how many people are actually subscribed to a podcast but rather how many times the button is pressed. [cut] Anyone can change the results in iTunes by simply clicking on the subscribe button 20 or 50 or 100 times.
http://ambermac.typepad.com/ambermac/2005/08/itunes_podcast__1.html
Randy: Too funny! I'll be #1 by the end of the day
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