Randy Charles Morin blogs about Really Simple Syndication, RDF, FOAF, The Semantic Web and Social Software.
Copyright 2003-5 Randy Charles Morin
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Wed, 20 Jul 2005 15:48:17 GMT
A-List Linking
More and more, bloggers are talking about the A-List circular linking. Winer links to Scoble, then Pirillo links to Winer's post on Scoble, then Rubel links to Pirillo's link to Scoble's link to Winer and finally Winer link's to Rubel's link to Pirillo's link to Scoble's link to Winer. In the end, they all get a bunch of Google juice from linking to each other and everybody is happy or at least four of us are happy. There's no sense complaining, this is simply common sense and good marketing. The problem is that the many of us link to the a-listers like mad in hope that they'll just link to us once in a blue moon and boost our Google karma. They get 10 links for every link they give you, sometimes more. I admit, I link to those four quite often myself and rarely get a link back. Let's break this cycle and here's my plan. I have a pretty good Google PageRank (6). Anybody that links to me, gets a return kiss in double (assuming you're not a SPAMmer, you are a real blogger, you have a reasonable blog entry that I can link to and you didn't NOFOLLOW the link to my Website).
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I suggest focussing on creating great content. Even if you care about linkjuice, this will work in your favor (people link to great stuff naturally, which is why Google did the whole PageRank thing in the first place), but in fact you may stop worrying and learn to love the web.
-- Philipp Lenssen
This initiative is certainly in addition to writing great articles. If you write great stuff, I'll link to it regardless of whether you link to me.

Randy

I agree, that a-listers link to each others. And A-listers are extremely arrogant and even if once in past you expressed something sligthly negative about them, then don't link to you even if you have super-interesting stuff now. So not only arrogant but also very vengeful.

--
Comic Strip Blogger from http://comicstripblog.com .

I don't know about vengeful. In fact, 2 of the a-listers I mentionned linked to this article. Scoble even took the time to write a great article on the subject. Hardly vengeful.

Randy

Comic Strip Blogger,
Your blog is 2 months old and you've never linked to anybody. Sounds like you want immediate Google Juice with little effort. Give it some elbow grease and I'll link to it.

Randy

What if I want to link to your great content, but don't expect or want that obligatory link from you? How do I ensure that? I could "NOFOLLOW" the link, but that would take away the Google Karma your post righthfully deserves.

gavri

gavri, if you don't want me to link to you, then you'll have to delete your blog, but this is a link to you :-) this is another :-) 

Randy

Randy, I notice the links in the comments on your blog don't have the nofollow attribute. This puzzles me. How is it going to make a difference to Google if you link directly from your post or if someone just links from the comments? So all I need to do to take advantage of your pagerank is to add comments linking to my site?

gavri

gavri, which you've already done. Of course, your comments are appreciated and there4 you deserve the extra Google juice. Now, on the other hand, I get several hundred (possibly thousand) comment SPAM per day. 99% of those are quickly deleted before anybody actually sees them, the other 1% get deleted over time.

Randy

That's interesting. I guess it helps not having the "nofollow" thing for blog comments because it's not a bad idea to provide a little incentive to potential commenters, eh? :)

gavri

I've been preaching that ever since NOFOLLOW was first unveiled.

Randy

An occasional link isn't going to help much, in fact will not help at all, if you don't have good content. Good content is going to help you get found and will make your blog "sticky" once it is found. I've been linked to by Scoble once or twice and frankly I don't see many hits from that in my referer log. I think the Google juice hit might be better in the long run than people jumping directly from the A-lister link. So in the end it always comes back to content.

Alfred

It is hard for the "rest of us" to get heard.

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