Best Practices for RSS Advertising - The RSS Blog
Randy Charles Morin blogs about Really Simple Syndication, RDF, FOAF, The Semantic Web and Social Software.
 
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Fri, 20 May 2005 19:38:46 GMT
Best Practices for RSS Advertising

Bill Flitter: These Best Practices boil down to a few simple rules, which are:

  1. Ads must fit the environment
  2. Ads must be relevant and informative
  3. Watch the content to ad ratio and unsubscribe rates
  4. Tell, don’t sell: RSS ads are about creating relationships with readers
  5. Be patient: Unlike e-mail, RSS feeds don't demand to be read.

Randy: I bolded relevant. I bolded relevant. I bolded relevant.

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