Bill Flitter: These Best Practices boil down to a few simple rules, which are:
- Ads must fit the environment
- Ads must be relevant and informative
- Watch the content to ad ratio and unsubscribe rates
- Tell, don’t sell: RSS ads are about creating relationships with readers
- Be patient: Unlike e-mail, RSS feeds don't demand to be read.
Randy: I bolded relevant. I bolded relevant. I bolded relevant.
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