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Copyright 2003-4 Randy Charles Morin
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Sun, 26 Sep 2004 14:31:17 GMT

Another blog advertising exchange. This one is based on reader influence and reputation. Effectively, you inject your message by paying bloggers to write honestly about your product. Here's their thought...

You are: A maker of media production software.
You sponsor: 2 well-known media and technology bloggers to review your latest products vis a vis your competition. One of them loves what you've done; the other doesn't.
You gain: Credibility with their readers, dialogue with influencers, and a much deeper understanding of what really drives consumers in your market.
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